lcr, Industria Chimica is born in 1961 at Reggio Emilia and started it activity as a car body filler and adhesive for marble. The core business was always car refinish where the company has invested a lot in technological and human resources. Within a couple of decades, ICR has become firmly established on the market with its Sprint brand, recognizable vertical stripes. The reasons of this success are: The Quality products, knowledge of the market and International development. ICR products range includes today also Plastic paint, industrial paint system, speciality coating and marine composi tes. Export has an important share of ICR business. In fact, ICR is doing business in more than 140 countries around the world via importers and subsidiaries.